I work and write on consumer insights through a macroeconomic lens.

I am a Macro and Insights Analyst at World Data Lab, covering developed and emerging markets. My work has run in Fortune and Asia Times.

I analyse consumer spending and demographic change for clients in consumer goods, mobility and banking, turning their commercial questions into sized business cases and executive presentations.

My background is in economics, the social sciences, statistics and languages. I hold a dual B.A. in Economics from Columbia University and Sciences Po, and have studied and/or worked in the United Kingdom, France, the United States and Austria.

I am most drawn to deep analysis of markets that are not often covered, emerging markets above all, where careful work with the data still produces new findings. I place great weight on data visualisation, as I find that a well-drawn chart often shows a trend best.

Now

Macro and insights at World Data Lab

Before

My first full-time role :)

Studied

Columbia University and Sciences Po, both with high honours

Languages

English, French, Spanish and German, and I'm learning Indonesian

Toolkit

Python, R, DuckDB, GeoPandas, d3, three.js and Claude Code

Elsewhere

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